Client Notes

Use corresponding state template for all artwork.

Artwork Templates (PDF) by State:
IDAHO
ILLINOIS
MICHIGAN
NEW MEXICO
TEXAS
UTAH
WISCONSIN

2019 Template Updates:
     • Remove tagline under logo (display ads)
• Check updated disclaimers
• Double check new bullet line “and / or
Debit Card”
• Double check bullet header changes
(new cash values & removal of
previous bullets)
• Michigan template unchanged

Display Ads:
Must update coupon code and expiration date (in DHC and larger).

Location maps: Utilize location maps if they fit. Use location list if they do not.
Please refer to Location Maps Rules & Examples (PDF) for guidance.

Space Listings:
See Space Listing Pub Cheat Sheet for pub-specific rules.
Address Line: OK to remove locator tags if they do not fit.
Bullets: OK to remove if they do not fit. Use tagline & web address instead.
Texas: Must always include disclaimer in all in-column ads.

updated 1/2/2020