Artist: James Hackett
MM: E Prescott, M Ozturk
Client Space
without “LIFE” bullet point
with “LIFE” bullet point and disclaimer
Client Trademarks
TM
CTMWP
Client Display
Farmers – FP
Farmers – HP
Farmers – QC
Client has the option to switch out the image used in the display ads. MM will let you know which photo client would like to use. Please reference photos pdf in Client Notes to see available photos and location of photos.
The Disclaimer: Securities offered through Farmers Financial Solutions, LLC. 30801 Agoura Road, Bldg 1, Agoura Hills, CA 91301-2054. Member FINRA & SIPC. is only to be used if the client requests to use a Financial Services bullet.
Client Notes
Account Split:
Account Manager Map
Branding:
Guidelines
Fonts
Templates (PDF):
Display Ads
Space Listings
Trademarks – Trademark Template Updated 4/1/2019
All In-Column Artwork:
Standard Bullets are Auto – Home – Commercial. But if the MM asks for the “Life” bullet to be added, the following disclaimer must be included:
†Life insurance issued by Farmers New World Life Insurance Company, 3003 77th Avenue SE, Mercer Island, WA 98040. (See Template For Reference)
Photos for Display Ads:
Photos
Location: N:\Artwork\Display\Farmers Insurance\From_Client_2016\Photos
Agent Photos:
Location: J:\Clients\E-F\Farmers Insurance Group\Graphics\Agent Photos
Notes:
• MM will state in art request if there is any changes to bullet points or template.
• Most of the agents will have a photo, but some will not.
• Make sure Farmers Logo has Registered Trademark ®, their older logos had SM instead.
• If only 1 agent is being advertised in display ad, agent’s website will replace the standard farmers.com site, but if more than 1 agent is advertised then website stays with the rest of the agent information.
updated 1/2/2020